Welcome Fellow Marketer,
Software products are a huge business right now and are always in extremely high demand. Internet marketers all over the world are realizing that software outsells PDF eBooks and reports ten fold and that software actually commands a higher price time and time again because it has a much higher perceived value.

WAIT! I'm not a programmer" I hear many of you saying.
That's ok. You don't have to know a thing about programming. You still have many options available to you!
You could outsource your project, but you'd end up paying hundreds, even thousands, of dollars to get a single piece of software custom made for you to resell. Plus, if there are support issues, tiny fixes, updates or worse -- bugs, in the code, you probably won't be able to do anything about it yourself and things can turn awful sour pretty damn fast.