If you want to make certain text on your websites stand out, one of the best ways to do that is by using "visual headlines".

What are "visual headlines"? They're basically text headlines created in a graphics editor (like Photoshop), instead of just simple text created with HTML. When you create headlines in Photoshop, you can use some cool effects to make your text POP... like shadows, gradients, strokes, underlines, highlights, background images, icons, etc..
You simply can't do all this stuff with HTML. So if you really want to make your text stand out, these "visual headlines" are the way to go.